With new people at the helm of Cunard Line (Angus Struthers) and P&O Cruises (Christopher Edgington) both companies have now simultaneously launched new premium value fares along with new Early Savers for sailings from spring 2014. On 30th October both P&O Cruises and Cunard Line unveiled two new fare types giving customers a choice of premium fares that are inclusive of their most preferred added value benefits, and new lower-priced Early Saver fares which still include some benefits. Effective from 4th November 2013 the new fares apply to bookings for the spring 2014 programme and beyond.

The P&O Cruises Select Price and the Cunard Fare are the new headline fares offering premium value with flexible booking conditions. On many cruises, these fares are lower than the Vantage Fares which they replace. Customers will be able to specify their cabin number and have the highest priority choice of dining time and table size, as well as cabin upgrades should they become available.

Uniquely to P&O Cruises and Cunard, the fare is also inclusive of shuttle buses (where available in ports of call) and a choice of one of: on-board credit, car parking or coach transfers to the port of Southampton. These fares are available on all cruises at all times. Early Saver fares offer customers further price reductions, limited added value and flexible booking conditions. Customers will be able to choose their grade and location of cabin (the specific cabin number will be at the discretion of P&O Cruises/Cunard), with a lower priority of dining time or table size. Early Saver fares may be offered on specific cruises and availability will vary.

The current Vantage and Getaway Fare structure will continue to be available for all cruises departing up to the start of the spring 2014 programme. For those customers already booked on a Vantage Fare or Getaway Fare, the booking terms and conditions will remain the same. All Vantage Fare bookings will continue to be protected by the Price Promise.