Norwegian Cruise Line announced on 12th October that the company will deploy a new Breakaway Plus Class ship to the Chinese market in 2017 upon delivery from Meyer Werft, customised for her role. The new ship will be the second of Norwegian Cruise Line’s Breakaway Plus class, previously allocated the name Norwegian Bliss but this may well be revised now.

The level of customisation will go beyond the physical design of the ship. Working with partners in China and local experts on the subtleties of Chinese culture, Chinese guests who sail on this new ship will be provided with an unmatched quality-level for service, cuisine, entertainment and overall experience that is simply not available in the China market today.

To better support the company’s expansion efforts in China, Norwegian Cruise Line Holdings has opened offices in Beijing (Guomao CBD), Hong Kong (Quarry Bay) and a Shanghai office in Xintiandi. These China based offices support all three brands in the company’s portfolio – Norwegian Cruise Line, Oceania Cruises and regent Seven Seas Cruises which span the upper end of the contemporary, premium, and luxury cruise categories and relevant to each segment and each stage in the Chinese consumer life cycle.