At the Mitsubishi shipyard in Nagasaki, Japan, the new flagship of AIDA Cruises received her beaming smile (kissing lips) as from the end of March.

Since the brand motif of AIDA is individually designed on every ship in the fleet, Rostock artist Feliks Büttner provided a special template for the 124,500gt/300m long AIDAprima.

The inventor of the AIDA kissing lips, eyes, and waves faced the challenge with the newest ship of adapting the graphic elements for the first time to a new bow form.