On 4th June a new cruise brand to be known as fathom (note the lower case spelling), was launched by the Carnival Corporation.

The maiden voyage will be in April 2016 from Miami to the Dominican Republic using the current P&O Cruises ship Adonia. The 30,277gt/2001 built ship will operate 7 day voyages.

Fathom is described as social impact travel that will offer consumers authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs.