P&O Cruises is to change the livery of its ships with a bold new look. From the end of this year, the company’s eight ships will begin to embrace on their bow a bold new Union Flag, styled in a contemporary way which looks to the future, while celebrating the past.

The imagery will be sympathetic to the ships’ sweeping lines and enhance their presence in port or at sea. The ships will also have distinctive blue funnels carrying an illuminated rising sun motif which depicts the Oriental part of the Peninsular and Oriental (P&O) name on the company’s coat of arms. The new livery will first be seen on P&O Cruises Aurora, after her drydock later this year, followed by Britannia at her launch in February 2015, and on all other P&O Cruises ships by the end of 2016.